Amanda Moreland

Summary

10 years shipping data infrastructure, integrations, and developer tools at high-growth SaaS companies, from pre-IPO Twilio to scaling OneSignal's enterprise business. Track record of launching 0-to-1 products, championing AI-driven development practices, redefining pricing models, and partnering cross-functionally to unlock new markets.

Experience

Principal Product Manager

Lead product manager for data integrations, developer experience (APIs, SDKs, tooling), platform architecture, and monetization at a multi-channel engagement platform. Coordinated across an SDK team of 8 engineers, a product engineering team of 5, 2 designers, a developer relations engineer, and 6 other product pods.

• Established a multi-year product strategy for integrations and event infrastructure by actively tracking competitors like Braze, Iterable, and MoEngage. Identified that OneSignal's advantage was speed and ease of setup but lacked the feature depth to land larger customers and serve increasingly sophisticated SMB use cases, then defined the product roadmap to close that gap.
• Led a foundational rebuild of OneSignal's data model (new APIs, SDKs, dashboard UX) from device-based to people-based. Secured executive buy-in on a migration approach that protected the existing installed base while keeping momentum with customers ready to adopt, expanding the addressable market and unlocking enterprise deals the old model couldn't support.
• Drove 0-to-1 development of Event Streams and webhooks, a platform capable of delivering millions of events per second. Built the business case by quantifying what customers were paying CDPs like Amplitude and Mixpanel just to access their own engagement data, then used those insights to shape pricing and positioning. Grew to $1M in revenue in its first year.
• Championed AI-driven development practices across the team, identifying and pushing adoption of tools like Claude Code and V0 for prototyping, LLMs for documentation, and AI-assisted engineering workflows. Applied this approach to ship Custom Events in roughly half the time of a traditional build.
• Custom Events reached 100 customer organizations and 400M events ingested weekly as of Fall 2025, putting OneSignal in direct competition with larger enterprise engagement platforms for the first time.
• Developed a co-sell integration strategy with Snowflake, BigQuery, Databricks, Amplitude, HubSpot, Mixpanel, and Segment, contributing to a 20% increase in ARR.
• Partnered with the CEO and finance to quantify an 11% revenue risk from Google's Firebase Cloud Messaging (FCM) inactive subscriber removal, co-validating the analysis and co-designing a new Monthly Active User (MAU) pricing model. Shipped in under 10 weeks. Within a year, 40% of enterprise customers had migrated to the new plans.
• Scoped AI-powered features including intent-led onboarding, laying the groundwork for intelligent, personalized user experiences.
• Mentored product managers, engineers, and tech leads across multiple cycles, providing guidance on prioritization, strategy, and career growth. Became a force multiplier by delegating ownership and enabling teammates to step into larger roles independently.

Senior Product Manager

Owned core platform and audience integrations for the market-leading feature management platform. Co-led the Users to Contexts initiative, a foundational rearchitecture touching every part of the product.

• Launched the company's first Audience Integration (Amplitude) and laid the foundation for Synced Segment and Big Segment integrations.
• Co-led the replacement of LaunchDarkly's "User" concept with a flexible "Contexts" model, enabling targeting of servers, devices, households, and automated systems. Owned the targeting and visibility layer, making the platform meaningfully more credible with sophisticated engineering customers.

Senior Product Manager

Led product for Relate, a compliant communications platform for financial services and Hearsay's fastest-growing product line. Shipped across the full communication lifecycle: opt-in flows, caller ID, auto-replies, international calling, scheduled messages, voicemail, and desktop VoIP.

• Established a multi-year product strategy to centralize agent and advisor activity in the Hearsay platform by unifying social, messaging, voice, and CRM into a single compliant workspace, driving advisor productivity and deepening platform stickiness.
• Built a full-stack communication suite (messaging, voice, social media, CRM) meeting stringent financial-services compliance requirements across two distinct customer segments: financial advisors and insurance agents.
• Founded a customer advisory board with Allstate, Fidelity, Wells Fargo, and American Family Insurance that became the primary mechanism for roadmap alignment and a model for stakeholder management across the company.
• Drove 2x revenue growth for Relate, signed and expanded 5 major enterprise customers, and improved Net Promoter Score (NPS) by 15 points.
• Mentored aspiring product managers by scoping starter projects and coaching them through early product work, helping develop the next generation of PMs on the team.

Associate Product Manager

Managed My Achievement, a consumer health app connecting individuals with clinical research studies sponsored by research institutions and pharmaceutical companies.

• Led a strategic brand pivot from a rewards app to a trusted healthcare partner during a critical product refresh.
• Implemented a Content Management System (CMS) and user-targeting system that increased engagement and clinical study participation by 30%.

Technical Program Manager

Joined pre-IPO to own cost reconciliation. Identified a systemic data gap and created a cross-org program to solve it.

• Drove the organization to adopt real-time reporting, improving accuracy and speed of month-end cost accounting.
• Partnered across Finance, Product Engineering, BI, and Data Platform to build financial data pipelines processing 100M+ transactions per day.
• Delivered a system powering transactional cost optimization, forecasting, and executive reporting.

Education

St. Lawrence University

Skills

Product strategy, product roadmap planning, 0-to-1 product development, pricing and monetization, platform architecture, API and SDK design, data integrations, webhooks, AI-driven development, AI tool adoption, prompt engineering, competitive analysis, market research, co-sell partnerships, go-to-market strategy, enterprise sales support, stakeholder management, cross-functional collaboration, customer advisory boards, user research, data analysis, A/B testing, agile development, OKRs, engagement platforms, feature management, financial services, health tech, telecom